Dante Lupini graduated from the University of Johannesburg with a degree in Industrial design and thereafter from the Royal College of Art in London with a Masters of Design. In his 30 years+ of market experience he has worked extensively in the fields of Motorcycle design, Industrial design, packaging design, experiential design and three dimensional branding.

He is currently working for the Italian motorcycle design company C Creative based in San Marino where he has been involved in various projects including having helped pen the Moto Morini Corsaro Sport which was launched at the 2023 Eicma show in Milan.

Some of the larger branding and design programs that he worked on include the ABSA merger; the rebrand of TNT Worldwide; Wayfinding systems for UNISA,  Exhibition design and retail theatre for South African Tourism, Environmental graphic design for the new Transnet and Prasa companies. Brand Presence and point of sale design for Cell C and MTN; Packaging design for Valpre, Ceres, Bon Aqua, Steers, Clover and Foundry Cider; Theme design for Sun International, Global resorts and Tsogo Sun;
Industrial design of forecourts for Excel petroleum, Afric oil and future studies for Total petroleum. Product design for Robonica gaming,  MSI electronics, EBS electronics, Zepter health, Rav x components and LIW / Vector.

He is currently working for the Italian motorcycle design company C Creative based in San Marino where he has been involved in various projects including having helped pen the Moto Morini Corsaro Sport which was launched at the 2023 Eicma show in Milan