The Classic Custard range of point of sale stands included the design of a Gap Stop Unit (GSU) which can be found at various points of interruption within a supermarket environment, as well as a Freestanding Unit (FSU) which are more conservatively placed along side gondola ends. The GSU was launched into field in December 2015 and the FSU is to follow suit at the end of February 2016.
The ‘Classic’ look and feel of the range was developed early on in the conceptual phase and was carried through into the production units. Some influences include Wurlitzer duke boxes and petrol pumps of the fifties